It's official, girls really do have a preference for pink, and boys? - they've been proved to have a case of the blues.
For years we've been told that gender color differences are cultural, that it is learned behavior, that gender neutral toys and time would rid society of this pernicious inequality. Girls don't really like pink, they are taught to like it by a paternalistic society, despite the evidence every parent sees, that their children seem to be born with inbuilt personalities and preferences. In the same family there can be two girls with the same education and influences yet one can be a tomboy who hates pink, the other can love her Barbie doll and only want to dress in pink.
And boys are pretty consistent in thinking three things are Yuk! Girls, the color pink, and kissing girls. All except for that small portion who seem to prefer feminine things. But any number of screwed up adult trans-gender people will tell you that while their boyhood preference for feminine things including colors was frowned on, and strongly discouraged, it could never be extinguished.
Researchers Anya Hurlbert and colleagues at the University of Newcastle in the UK appeared to be sympathetic to the nurture rather than nature theory at the beginning of their testing as they admitted they were looking for cultural differences in color preferences by studying two culturally diverse groups. One consisted of exclusively British adults and the other were Han Chinese.
They were surprised to find that there was little differences between the groups, but marked differences between genders in both groups.
The study showed that both males and females have a strong liking for blue. It has been suggested that human prehistory may account for this. The color blue is associated with clear skies and clean water, both important components in the survival of early humans.
The study also revealed that only the females had a strong preference for another color - red, and particularly light reds and pinks. This could possibly be explained if early human females became gatherers of fruits, red being a very common indicator of ripening fruit.
This color preference was also found in the types of blue that females preferred to the males. Men seemed to choose pure blues when given a choice, but the women chose reddish blues such as lilac before the pure blues.
Evolutionary pressures in early humans due to behavior is highly likely
to be a major factor for the reason for these color preferences. Few mammals have sophisticated
color vision. Most mammals have only two receptors in their eye for two
different wavelengths. This means that most mammals confuse many
colors, much like a colorblind person does. Only the highest primates
like humans and gorillas have a third wavelength receptor. That means
that we and other apes can distinguish a full range of colors.
Evolution selects for traits that offer a survival advantage. That
includes the ability to better distinguish between ripe and unripe
fruits as primates need to. Flowers too are an indicator of maturing plants of all kinds. It seems no coincidence that reds, pinks and lilacs are very common colors for flowers.
So, as you choose your colors for a painting pause for a minute and consider the colors you are using. Some of the choices may well be due to the needs of the moment, but some of them may well be rooted in the activities of your ancestors in an African Savannah a quarter of a million years ago.
There is another aspect to this. Knowing the deep psychological connection between color and the human psyche enables an artist to create a heightened emotional effect from their artwork. Knowledge of the differences in gender responses to color enables an even more finely tuned use of color to evoke response.
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