What Am I Reading? - A Biography Of Steve Jobs

iCon: The Greatest Second Act In The History Of Business

Earlier this year Steve Jobs had a liver transplant and the world is faced with the prospect that his life will eventually come to an end. When a man is as young as Jobs is questions of death are rarely raised but the seriousness of his illness and his unique role in the digital revolution that we are all experiencing brings attention to the details of his life into sharp focus.

I find Steve Jobs a fascinating character and because I love computers I regard him as an incredibly important man. He is a very flawed human being by all accounts and yet is role in computing is so essential that it could be argued that computers would not be the ubiquitous devices in everyones homes that they are today if not for Jobs. He is the person who changed their development from being the toy of engineers and turned it into the first real personal computer as we know it today. 

It might have been Steve Wozniak who was the engineering genius who designed the circuitry and programming for the first Apple computer but if that was all that happened it would be nothing special. There were many brilliant minds in Silicon Valley who had the desire and ability to make circuit boards for computers that anyone (not just universities and government departments) could buy. But none of then, Wozniak included, saw much beyond the circuits and geek talk. 

Alan Turing had done the math for the first computer algorithm back in 1936 making him the father of all electronic computers but they remained huge and inefficient machines until the transistor and the integrated circuit enabled miniaturization in the 1960's. The first personal computer was the Micral in 1972 and several others followed over the next few years. Problem was that all these computers required expert knowledge. The computer was just a collection of components and the user had to use a soldering iron and screwdrivers to assemble the machine. Then the software had to be installed into the machine every time it was turned on. No wonder people had to be very enthusiastic to use one. It probably helped to be a genius like Wozniak.

But then Steve Jobs came along. He didn't know much about circuits or software. He was a college dropout who had studied Zen and calligraphy. He had a vision which was that a computer had to be something different to what it had been up until then. It had to be able to be operated by ordinary people without a degree in computer programming. It needed to be fully assembled when bought - you should be able to just plug it in. It needed and operating system that stayed in the computer memory. It needed a television screen so graphics could be seen (previous microcomputers relied on flashing lights) and it needed a mouse to make it easier to control. Wozniak apparently didn't agree but Jobs was insistent and so he drove Wozniac to make computers the way Jobs wanted them to be made. The Micral may well be the first personal computer but it was the Apple was the first one that you and I would recognize as being one. The modern personal computer market was born. And it was Steve Jobs who envisioned it in a realistic way and made it happen.